A TASTEFUL TRIP
When we went to the giant candy fair “ProSweets Cologne 2018” last week we fitted like the fish in the water. The question is: Did we get enough of the sweets? The answer is a big no.
FROM MALMÖ TO UMEÅ
It’s time for the new SsangYong Rexton to meet our tough Swedish conditions. And for their Country manager to drive through Sweden to prove how brilliant this suv is. Let’s just hope that he will manage our challenge.
BACK TO SCHOOL
Last week we went back to school, but this time to educate. Thanks to all students, hope we’ll see you in the future. And that we didn’t add to Sweden's school result in decline!
THANK YOU RIGHT BACK
This year’s Christmas gift to our clients was a donation to Plastic Oceans. We want to send a special thanks to their Global Executive Director, Julie, who was kind enough to send us this plastic fantastic message.
We’ll soon be hosting an event together with the Latvian Consulate to support growth and cooperation between companies in Latvia and Skåne. Looking forward!
TAKE ME TO THE CANDY SHOOT
Our copywriter and jelly frog enthusiast Ida in action at last week’s shoot for Hemmakväll. We’ll tell you all the yummy details asap!
A VERY MERRY CHRISTMAS
It's been a good year! So, we wanted to thank all our brilliant clients by sending a Christmas present – just a little guidance back to SOUTH if they get lost on the way...
Recently we developed Mr. Markus Rosenbergs new brand “Padel Court no.9” – and now we're about to join the network surrounding the court. Who knows where this will end? As the monkey once said: The sky is the limit!
PARTY IN THE JUNGLE
We just had a Christmas bash at our office. Clients, friends, suppliers and some cool monkeys just gathered around Champagne pong, Super Mario and a lot of cheese and chips. Cheers!
A HIGH-FLYING COCKTAIL
When the competition “Heering 200 Classics” reached its second stage, it was time for the bartenders to prepare their concoctions to fit on higher levels. The question is: Are you ready for take-off?
SWEAT BABY SWEAT
Friskis & Svettis makes people sweat. And now that we’re working on a digital campaign for them, maybe it’s our turn to do the same. Hold on, we’ll tell you all about it soon!
A SOFTER PHOTOSHOOT
Last week’s photoshoot for our new client Berendsen was all about soft linens. That’s all we can say right now – cus we never shoot and tell. In the meantime: sweet dreams!
WHAT A PARTY!
This week we celebrated the inauguration of the Latvian Honorary Consulate in Skåne at our agency. We enjoyed Latvian champagne and delicacies such as candied pinecones, not bad for a Tuesday!
THE JUNGLE BOOK
Every monkey needs a jungle guide now and then. That’s why we’ve updated our very own jungle book, a guide to the way we work and play together. Pretty nice, huh?
WHATEVER IT TAKES...
…to get the right pictures, we’ll do it! No matter if it requires climbing, crouching or running. Lucky for us, photographer extraordinaire Max shares our approach.
BE FANTASTIC, SKIP THE PLASTIC
It’s almost here, our very own online shop. Go bananas and buy the world’s awesomest tote bag for yourself and all your friends! Banana bonus: you’ll help save our oceans from plastic pollution!
FROM AGENCY TO CONSULATE
Big news! From October 10, our office will double as the Latvian Honorary Consulate in Skåne. We’re beyond excited to welcome the Ambassador of Latvia Mr. Marģers Krams and the other guests to our agency!
We teamed up with HK Malmö for a new photo shoot celebrating togetherness. The result? An afternoon full of fun and laughter and a whole bunch of brilliant photos that will surely make you smile.
SOUTH AND THE BALSAM FACTORY
When we got the opportunity to visit the Black Balsam Factory, we rsvp’d faster than you can down a tequila shot. Let’s see what this visit leads to!
We’ve got a new, exciting project involving Markus Rosenberg, Erling Pålsson and Thomas Wigren who will ensure the project’s success. We can’t say much yet, but it’s got nothing to do with football.
RIGA CRASH COURSE
Instead of chilling, we spent last weekend learning loads of new things together with LIAA. Looking forward to see where all this new inspiration will take us!
TALES OF THE COCKTAIL
We couldn’t resist joining Heering at Tales of the Cocktail in New Orleans. In case you’re wondering, tasting and judging drinks really is a hard day’s work.
As if going to New Orleans wasn’t enough, we’re bringing the whole SOUTH team to Riga. Exactly why will have to remain a secret for now, but we promise this is no mere vacation.
SHOP 'TIL YOU DROP
In the mood to do some good? Then stay tuned, because we’ll soon be launching our very own SOUTHern online shop where all profits go to a charitable organization.
CALL US MAYBE
Is it a portal to another dimension? A confession booth?
Nah, it’s just our brand new telephone box for all our secret conversations.
We can’t tell you just yet, but we’ve got a big, beautiful surprise for you! Keep your eyes and ears open this Autumn...
A CLEAR-SIGHTED CLIENT
Say hello to our new client, Center Syd Optik! We’ve helped them out with a smashing new logo and a new website is on it’s way. This optician’s so nice, you’ll wish you needed glasses!
LATVIA 100 YEARS 2018!
Next year, Latvia turns 100 years. Thank you, Mr. Ambassador, for the chance to promote a closer collaboration between our two countries. We promise that this anniversary will not go unnoticed.
Last Friday, we worked on our team spirit at Teamtastic. Team Monkeys and Team Cat fought hard and fair, but Monkeys’ excellent music knowledge couldn’t beat Cat’s lead. We bet there’ll be a round 2.
GO FOR GOLD
Heering is about to celebrate 200 years in the mix, so we wanted an equally festive celebration label. The shiny new label will hit the shelves in 2018, let’s raise our glasses and celebrate in style!
This week we took a trip to Denmark for a photo shoot with our client Neisa. We don’t mean to brag, but they’re brilliant, 100% service-minded, friendly and photogenic – what more could we ask for?
A COLOURFUL CLIENT
Our new client ran away with the circus when he was twelve. Today Albin runs a cabaret – an alluring twist of reality as he portrays it – full of humour, love, dancing and life. Welcome to the family!
A KNOCKOUT BRAND
We’re all in awe of our new client who’s managed to build such a strong brand against all odds. On April 1, she enters the ring for the match of a lifetime in Dortmund. Go Maria, let’s win this!
After one week in our new office, we’ve eaten just the right amount of hamburgers, had far too many cups of coffee and witnessed a wedding at the hotel across the street. This one’s a winner!
THE SECRET'S OUT
Now we can finally tell you what we’ve been up to! Together with our partner Ottoboni, we’ve been chosen as Besikta’s full service digital agency. We look forward to hitting the road together!
A TASTEFUL TRIP
To celebrate 200 tasteful years, Heering tours the world with 200 inspiring sessions. Together with world-famous bartenders and bars, they’ll shake things up and leave you thirsty for more.
We’re happy that master headhunters and recruiters Daniella and Patricia have moved in with us – it has absolutely nothing to do with the cake we shared to celebrate their company anniversary.
Trianon just won a prize at Malmö’s Trade & Industry Gala for their work with environmental, social and economic sustainability. We couldn’t be prouder to work with these real estate visionaries!
PROUD SPONSOR #1
For the fourth season in a row, we’re sponsoring the handball heroes of the SOUTH. This excellent team and club also work hard with integration among young people in problem neighbourhoods. High five!
PROUD SPONSOR #2
Fair Play TK. With such an excellent name, they had us at hello. This club works hard coaching its young players – who knows, maybe they’ll find the next Björn Borg? Ace!
PROUD SPONSOR #3
The next sports star could be anywhere, so let’s look further than the big cities. This football team has struggled for over 100 years to help the young thrive through sports. Let’s help them score!
NEW YEAR, NEW CLIENT
We’re happy to welcome Besikta to our agency. Whether you’re on two or four wheels, you can expect new great things from this nationwide motor vehicle inspection company!
CUT YOUR HAIR AND GET A JOB
We like our hair just the way it is, but we’ve got yet another client: Jobbsafari! We’ll be working eight days a week to help their clients find just the right employees.
DIAL M FOR MARTIN
Say hello to our new creative, Martin! With two new clients and this talented guy on our team, we’ll be celebrating for a while. Bring on the Champagne!
A WARMING GIFT
This year we decided to send a warming gift to Syria and hope that we can inspire others to do the same. From all of us to all of you, a very merry Christmas!
NEW YEAR, NEW OFFICE
We’re looking forward to a grand new year, not least since we’re moving to a grand new office. The only downside is that it’s dangerously close to our favourite hamburger place, Surf Shack.
CHEERS FOR 200 YEARS
Our favourite liqueur Heering turns 200 years in 2018, so we’re preparing for the celebration of not one but two centuries with this lush art deco ad. Cheers!
WE LIKE BIG SIGNS AND WE CANNOT LIE
Kockums was established as early as 1840 in Malmö. A big part of this industry’s history is now safe with us, since we got a hold of the letter S from their old sign.
HEERING HITS THE HEADLINES
Our giftbox for Peter F. Heering made it to Wall Street Journals MarketWatch as part of their annual gift guide to all things sip-worthy. Cheers and Merry Christmas! See the clip
CHRISTMAS IS FOR GIVING
Christmas sure is lovely, but it also reminds us that everyone isn’t as fortunate as we are. Together with HK Malmö, we made a donation to Barncancerfonden and hope to inspire others to do the same.
THANK YOU, RIGA…
…and the Ministry of Foreign Affairs of the Republic of Latvia for your warm welcome in the very beautiful but freezing cold Riga. We promise to bring warmer coats next time.
BIG NEWS AHEAD!
For now we have to keep it a secret, but stay tuned!
Thank you, B. We look forward to achieving great things together.
THANKS TO OUR FRIENDS AT INMIND…
…for having us and treating us to the delicious Æbleskiver. We’re already hooked on them (Alex even had to bring some home to Sweden). Next round’s on us!
FRESH FROM THE FOREST
This week we tried a new kind of delicacy (at least to us): candied pine cones. Surprisingly tasty, with hints of toffee and treacle. Could this be the next candy craze?
SAY HELLO TO OTTOBONI!
Together with our partner Ottoboni, we now also provide full digital service focusing on superior customer experience with a knowhow in business design, user experience and creative technology.
We just love to meet our clients clients. Do we need to say more?!
A DAY IN THE LIFE OF AN ART DIRECTOR
You might think that everyday life at the agency is all fun and beers, but after a day’s hard work with a Christmas-themed photoshoot, Tommy just couldn’t resist racing in the woods
We’ve had some exciting days! Yesterday we had a visit from *drumroll* the Ambassador of Latvia and the Executive Director of Chamber Orchestra Sinfonietta Riga. Who knows what this may lead to…
It’s hard to top the best day of the week, but this Friday we’re extra happy and proud to welcome a new client to SOUTH. We look forward to creating great things together, Trianon!
SERIOUSLY SWEET TUNES
We spent a day in Stockholm together with Hemmakväll to hang backstage with the idols and talk voice tricks, stage fright and, to be honest, eat quite a lot of sweets.
COCKTAIL HOUR HEERING STYLE
We also squeezed in a trip to London to attend the Modern Classics finale together with our dear client Heering. Grant Murray from the UK shaked up a ”Brace Position” that won the whole shebang.
CHEERS, NEW YORK!
We just couldn’t leave London without attending The World’s 50 Best Bars Awards. After two years as no. 2, the famed Dead Rabbit in New York was crowned best bar in the world. When’s the next flight?
Where better to find the talents of tomorrow than tapping right into to the source? With a spot on IHM’s Advisory Board we hope to pass some wisdom (and a few tricks) on to the next generation.
SOUTH GRAND PRIX
You’re probably all wondering who won the SOUTH Grand Prix last Friday. Alex came first place, Max second and Tommy third. Whether it was fair play or if Alex bribed the judge, we’ll never know.
Nothing says Friday more than glitter and sequins. Our sparkly Graphic Designer Amanda sure knows how to brighten up any day of the week!
SOUTH'S VICTORY LAP
For the first time ever, SsangYong sponsors the SOUTH Grand Prix, our very own inofficial go-kart race. We’ll be racing for our lives next Friday, keeping our eyes on the Christmas tree.
We’re proud to be HK Malmö’s sponsor for the fourth year in a row. After all, we’re all on the same team – in the field, on the bench, in the stands – and all the way throughout our community.
A WHOLE NEW WORLD
One day we discovered a new room in our office. We climbed through the black hole and discovered a whole new dimension. All we can say is: Don’t try this at home, kids!
WELCOME TO THE SOUTH, MAX!
New to team SOUTH is Max, creative extraordinaire who sure brings some good vibes to the mix. So far we’ve shot cars in pouring rain and sweets in blistering sun – is there anything he can’t do?
STRANGER SLOGANS AHEAD
The whole team at SOUTH’s been smitten by the "Stranger Things" fever and things at the office just seem curiouser and curiouser. Of all the questions, the one with a big Q is: What about Barb?
A SWEET SURPRISE
We spent twenty-four hectic hours in Stockholm making two TV commercials for Hemmakväll. We don’t want to spoil the fun just yet, but we promise that your sweet dreams will come true.
SOUTH’S OUT FOR SUMMER!
Whether you’re spending your summer at home or abroad, we’d like to wish you a great one! We’ll be working on our tans, have an ice cream or two and just…relax.
See you soon!
BATTLE OF THE BURGERS
We celebrated Alex’s upcoming wedding with a burger battle Master Chef-style. He tasted everything from Beasty Burger to Brexit burger, but it was Tommy’s Cheese Wedge that won this meatlover’s heart.
SOUTH TAKES THE WHEEL
Recently we took SsangYong for a test drive, and all we can say is “wow!” Crazy comfortable with beautiful details and last but certainly not least: a great price tag.
Let’s hit the road!
SOUTH ON THE ROAD
We’re honoured to be launching Korean car manufacturer SsangYong on the Swedish market and promise not to break the speed limits, although it’s tempting.
CANDY WORLD SWEET SUCCESS
All you candy lovers out there, there truly is a paradise waiting for you. Well, actually two, but we happen to know that their sweet world is growing. Ain’t life sweet?
A SHORT-LIVED TREND
Strange short excuses for “trousers” are taking over town. We see them everywhere, especially in our office. We hope the summer won’t be as short as the shorts and wish you a very happy one!
A CAMPAIGN BEST SERVED COLD
We helped Hemmakväll and GB Glace launch the campaign Glass mot Glass. By voting for the best new ice cream from GB, one lucky winner gets tickets to any Swedish amusement park. Enjoy the ride!
SWEET DREAMS GUARANTEED
Hotell Nordic Lund is located in the picturesque old town of Lund in three beautiful buildings, all from different centuries. So far we’ve created a new brand platform, but the story doesn’t end here…
A FRESH-FACED LOOK AT SKINCARE
Say hello to the future of unisex anti-ageing skincare products! We’ll soon launch this exciting new brand on the Swedish market, so stay tuned!
For the third consecutive year, SOUTH supports Hemmakväll with their Idol sponsorship deal. We will se new stars rising both on stage and in the candy bowl. Yummy!
THE COOLEST CAT IN TOWN
Amanda is our new crazy fun cat lady/Graphic Designer. She has the most infectious laugh ever and is currently the runner-up in our basketball league SOUTH Allstars, giving Alex a run for the Money.
COPYWRITER LOOKING FOR LOVE
Emmy is now finally on Tinder, all for you! Take your chance and swipe right and she might be yours forever. But be nice and remember that her pen is mightier than the sword.
NEW AGENCY LEADER AT SOUTH
Alex has been appointed Agency Leader at SOUTH to further develop the agency. We wish him all the best and assure you that his appointment has nothing to do with his upcoming marriage. Or so they say.
TALK OF SOUTH
There is a different angle on reading about The SOUTH. You can always visit this southern link if you want something different. If not, just call us on +46 40 350 342.
MEET ALADDIN IRL!
Our Agency Leader Alex is an expert on Disney, football, burgers and limited edition sneakers. In August he’s getting married in Macedonia and of course we’re all going (not only for the cake).